I often get asked what SEO is. So in this post, I’ll do my best to break it down in a helpful way, especially as it would pertain to building a Lifepath Unlimited business.
In basic terms, SEO is the practice of optimizing a web site in order to increase the flow of traffic the site receives from search engines. The way in which companies practice SEO can vary from highly specialized to broad and very general.
Any astute business-person knows that a good bit of the online traffic is driven by major search engines such as Google and Yahoo, and if a website, your website, is found by any of these search engines then customers will be able to find you.
The way these search engines work is simple, a query is typed into the search box that contains terms and phrases: “Lifepath Unlimited” or “personal development business”, as examples. If your site has the same terms, then it will be easier for potential customers to find you. Targeted visitors can provide both revenue and exposure, so using (or not using) search engine optimization can either make or break a company’s success.
While it’s true that search engines are always improving upon their technology and looking for ways to return higher results to their users, there’s a limit to how well the search engines can operate. While the right moves can net you thousands of visitors, the wrong moves can essentially get your website buried in the search results where visibility is minimal. So this is why employing search engine
optimization is so important, not only can it make the content on your website available to search engines, SEO can also boost rankings so that any content that is found will be placed where searchers can easily find it.
If you’re brand new to internet marketing, there are much simpler ways to generate “leads”, or potential customers for your Lifepath Unlimited business, other than SEO.
SEO might prove to be a longer term strategy for you—if so, I suggest you invest in the skills of a qualified SEO expert to help you with.
Other, simpler ways to build your Lifepath Unlimited business if you’re just starting out include:
- Buying Leads.
- Participating in a marketing co-op (when available).
- Google adwords (pay-per-click)
I hope this post has helped you understand a bit more of what SEO really is…and how you might include it as a longer term strategy for your Lifepath Unlimited business.
